I'm a Senior UX Designer with a strong track record of designing scalable, high-impact payment and commerce experiences across global markets. Currently working on complex ecosystems involving credit cards, BNPL, and digital wallets. I specialize in simplifying deeply technical systems into intuitive, customer-first experiences.
I bring a balance of strategic thinking, product intuition, and execution excellence — ensuring that what we design not only looks good but drives measurable business outcomes.
I design scalable, high-impact experiences by simplifying complex systems—structuring clear user journeys that improve trust, transparency, and conversion.
I focus on outcomes, not just interfaces—driving adoption, improving discoverability, and increasing conversion through data-informed design decisions aligned with business metrics.
I lead the full design lifecycle—from problem definition and UX strategy to experimentation and delivery—partnering closely with product and engineering to ship impactful solutions.
I thrive in collaborative teams where design is involved early in shaping the product. I work closely with product managers, engineers, and researchers to turn ideas into validated solutions.
Designed payment experiences across multiple countries, addressing challenges in cross-border commerce, affordability, and trust—where localization and context are critical.
At Netcore Unbxd, designed UX for a B2B AI-powered platform, simplifying complex, data-driven systems into intuitive tools for enterprise users and enabling scalable, optimized workflows.
Worked extensively on products tailored for diverse markets, where payment behaviors vary significantly and trust and accessibility play a key role in user decision-making.