Senior UX Designer crafting payment experiences used by millions. Simplifying global commerce and checkout at Amazon.
Designing scalable, user-centered experiences that improve conversion, trust, and decision-making.
View LinkedInDesigning scalable commerce experiences across discovery, personalisation, and payments — from retailer platforms to seamless customer checkout systems.
Payment Method Discoverability
Surfacing Instalment and best offer options earlier in the shopping journey to reduce checkout hesitation and lift add-to-cart rates.
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Afterpay on Amazon Australia
End-to-end UX for the Afterpay BNPL integration — Search, PDP, Checkout, and account linking via OTP.
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Automated Onboarding
Reducing seller onboarding friction from weeks to hours through intelligent automation and progressive disclosure.
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Designing PayTo @ Amazon AU
Designing Australia's first PayTo checkout — real-time bank payments, mandate creation & one-tap reusable checkout driving $4.9MM NPV and 467K new customers.
View case study →I focus on solving complex commerce challenges by creating intuitive experiences across shopping, personalisation, and payments.
My work combines user insights, data, and experimentation to design scalable solutions that improve customer experience and drive business outcomes.
I worked closely with Jestin James for four years at Amazon, where he played a key role in launching high-impact global payment experiences — including India Digital Payments Subscriptions, Card-on-File Tokenization, Australia Co-Brand Credit Card, Buy Now Pay Later (AU & SG), and Card Instalments in Singapore.
Jestin demonstrates strong Customer Obsession and Ownership, leading end-to-end design across research, usability testing, prototyping, and cross-functional alignment with globally distributed teams. He combines deep analytical thinking with exceptional design craft, consistently translating complex systems into intuitive, scalable payment experiences that drive customer value and business impact.
Hear from my Colleagues & leaders
We worked together with our startup 'Oigo'. Jestin has been instrumental in designing our mobile app, web app, and website. He is excellent at product design and creating world-class user experiences. He is a design thought leader and a great team player.
Jestin brings a rare combination of passion, patience, and creativity. He listens deeply, understands requirements quickly, and consistently proposes thoughtful design solutions that improve the product.
Jestin is a true pixel perfectionist and my go-to designer whenever quality matters. He consistently delivers polished designs with incredible speed and attention to detail.
